With all the advent of online movie rentals, countless net users are signing up for the service. This concept was created by NetFlix way back in 1999. The pioneers are still the leaders but are facing tough competition today in the form of IntelliFlex and BlockBuster.
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All the sites, nowadays, claim free shipping, unlimited amount of online movie rentals in a 30 days, a large collection of the latest movies and no time limit for keeping the movies.
However , these newcomers provide video game rentals whereas NetFlix only specializes in online film rentals. Additionally , IntelliFlex provides an variety of adult online movie rentals appealing to those who have a penchant for mature entertainment also.
To fight the particular 4500 retail stores that BlockBuster has, which it uses for promoting and advertising its online movie rental services, NetFlix has now tied up along with Wal-Mart. The veteran is now using Wal-Mart’s brick and mortar presence to augment their own efforts for the online movie leasing services. In spite of the large presence on a lawn, BlockBuster is now likely to find that fighting with the innovator is not likely to be cakewalk. They give away two printable discount coupons per month for in-store game or even movie rentals and also design price cut schemes and privileged deals.
To combat the leader in the online movie rental industry, BlockBuster offered an interest rate approximately 3USD cheaper than NetFlix when they launched their service. However , over time they have increased the rates to match those of NetFlix. IntelliFlex still operates at a dollar lower than the other two.
The opportunity to be able to see a many the latest movies at rock bottom prices seems like a dream come true. But this dream lasts only for a temporary time period for the online movie rental customer since the companies realize that sending so many movies in a month would not become profitable for them. The heavy users of NetFlix seem to have noticed that they were being throttled. The movies they asked for were not being sent to all of them on time. The online movie rental web site claimed that they had not received their own movies back and so could not send the next lot of three. This seems to be occurring mostly with heavy customers of the service since they probably lease more movies in a month than what the site has budgeted for each subscription. At the same time the online movie rental sites are not in a position to state that they are going to restrict the number of movies rented since competition is tough and ‘unlimited’ sounds so much better than a constricting number. Loyal consumers of NetFlix are feeling cheated and blogging heavily on this topic.
Pro -BlockBuster customers claim that this site has been additional kind to their customers and have requested the US postal department to check out the mailers to indicate to them which usually movies have been sent back. This will save the shipping back time and the next lot of movies or games can be sent as soon as the previous set of movies has been put in the post.
It remains to be noticed as to how long this will last so when BlockBuster realizes that unlimited on the internet movie rentals in a month is only going to give them a red bottom line. Whether they resort to unethical and surreptitious practices like the pioneers of on the web movie rentals or are honest and courageous enough to state it upfront is a matter of rumours.