Social media and online casinos are two of the biggest web phenomena nowadays. Twitter and Facebook have taken the entire digital galaxy by storm, letting people from any corner of the globe speak with each other over common interests. Given that one of the most active communities in the online world is the online gaming community, it had been only a matter of time before these two worlds collided. And now, online casino operators are finding ways to integrate social networking media apps into their sites.
ShoutBox is really a social networking app launched by Bwin, and it is becoming very successful, allowing online players to chat amongst themselves while playing casino online games online. The app allows gamers to invite contacts to try games and participate in online tournaments, like slots or poker tournaments. On the web gambling experts believe that this type of social network will become an integral part of the online casino for the future.
Online wagering sites that have not really installed their own social media apps make use of existing social networking sites to keep present players interested and to bring new ones on board. Twitter accounts and Facebook Fan pages are ways casino operators expand their achieve, by using advertising promotions and responding to questions quickly. There are even games upon Facebook, such as Zynga Poker, that will web casinos use to drum up interest in their sites. Such online community tournaments allow players to compete for free while encouraging them to visit the owner’s gambling website.
But while Facebook is extraordinarily popular worldwide, in the UK, it is not as popular as online gambling itself. A the year 2010 survey by Nielsen reported that in the UK, the number of internet gamers increased by 40% over the previous season, while the increase in UK use of social media marketing was significantly lower.
The UK is really a world leader in online wagering, so the numbers are not that surprising. Other European countries are following closely on their heels as most of European countries now has regulated web gambling. When the numbers are broken down, it becomes clear that middle aged males account for most of the increase in UK on the internet wagering numbers, though women are big fans too, with online poker and bingo being the most popular online games among the British.
Because so many of the web gamers in Britain are middle aged, and because so many Facebook users tend to be younger, it may be that the mixture of social networking and gambling won’t happen on as large a scale until the casinos themselves build social networking into the sites themselves.
Additionally , when the US eventually regulates online betting, making it clearly legal rather than residing in a somewhat vague legal standing as it does in 2010, a number of UK gambling companies are poised to apply for permit to operate in the US, and this should get married to online gaming to social networking a lot more strongly
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